Monday, September 4, 2017

Cherchez la Femme

It's rare when corporate America gets the WOACA (Woman of a Certain Age) right. We are many women, and we're not all Fabulous, but for those of us who want to be, role models have been pretty slim pickin's.

That's why this woman stopped me in my tracks. I wanted what's she's having. At first I did think the ad was for a new style magazine to retire to bed with. The brain has many neurons. Then I got it. She is retired; she has great style, and she wants to know how to make the most of her money.

It's a far cry from the way advertisers present this age group. Often we are dressed in perfectly utiliarian clothes but look slightly frazzled.

Or we pull at the heartstrings by appearing truly out of it. One of these two is supposed to have Alzheimer's; I'm not sure which.

Then there is the unfortunate series of ads for Miracle Whip. May the person who dreamed up this bit of elderly abuse and child abuse wake tomorrow covered in liver spots.


  1. Great, fun post. Totally agree with you about role models being few and far between for those of us of a certain age. Helen Mirren comes to mind immediately for me, however. Love her look, and mostly, her attitude.

    1. Thank goodness there seem to be more real-life role models out there (like Helen Mirren), but advertisers and those eager to attract us do not seem to "get" us at all.