If there was ever a reason to brown bag lunch to work or school or just to the park, this is it. The Jill Sander coated paper lunch bag was shown in the Fall 2012 runway presentation so it's hardly breaking news. Evidently the bag, which retailed for $290 sold out at the Soho store. It followed a line of leather lunch bags that are really quite chic (and which sold for $690).
The coated paper bag inspired quite a run of tongue-in-chic do-it-yourself-ishness, of which this is an example:
If everything tastes better al fresco, how much better will it taste after it's traveled there in a designer paper bag?