Friday, August 30, 2013
Weighing in on the September Issues
All the September issues of my favorite fashion magazines have landed on the doorstep— with a thud. Our postal person deserves a pat on her must-be-very-sore back for that. The blessed event totals 15.5 pounds of wood pulp. The smallest (Lucky) checks in at 236 pages. The largest (Vogue) at 902. In between there are Marie Claire (428), Harper's Bazaar (599), Elle (658) and InStyle (716). Yes they are mostly ads, but if you're obsessed, the ads are part of it.
The issues are difficult to read. One can't tote them around for casual perusal during an odd moment in the day. They don't lay open flat, are hard to balance and seem to have an inordinate amount of blow-ins floating floorwise.
Eric Wilson in yesterday's New York Times carped about how the September issues seem like plugs for online content. That 6-point type directing the reader to Vogue.com and the black-circled "B" icons leading to ShopBazaar.com are so much white noise. If magazines think they need to do this stay relevant (i.e. stay alive), it's okay by me.
Did you expect a tart review of these crisp fall beauties? Sorry; I have yet to begin the feast.