The New York Times recently reported that athletic wear has hit a setback. This would be the Lulemon/Athleta/Lucy etc. segment of the retail apparel industry aka the Dressing Down of America. I read the news with glee as I am not a fan of never getting dressed.
Sadly the trend is not what's in trouble. The young are still loving that barely disguised athletic wear can be worn to the office, although I'm not sure what office (dot com? start up?). It's pretty clear we as a civilization care less and less about getting dressed, let alone dressed up.
What's happening is that shoppers are realizing Old Navy's $15 yoga pants are really just as good as Lulemon's $98 pants, and that nobody can tell the difference. The high end merchandise isn't selling like it used to, and latecomers entering the market are deciding to divest.
Five years ago when I signed on the dotted line for a gym membership, I picked up 4 t-shirts, 2 pairs of yoga pants and a hoodie at Target. They're not worn out (or worn out).
Does spending the big bucks on workout gear kind of force you to wear it all the time just to get your money's worth? In that case, let's hear it for cheap gym stuff. Save your money so you can buy some real clothes.
|It could happen again...|